Guerilla marketing has become so subtle nowadays that it’s extremely difficult to know exactly when a brand is vying for your attention.
This low-cost and unconventional way of marketing seems to be exceptionally effective. Jay Conrad Levinson is the founding father of the tactic and even wrote a book about it in 1984.
Traditional marketing strategies like print, radio, TV, and direct mail proved to be challenging for advertisers and small businesses with less and less in their advertising budgets, so they looked to new strategies. Advertisers soon realized traditional ways of communicating with consumers was no longer their only option.
This type of marketing yields bountiful results and takes after the small tactic strategies with surprise elements used in guerrilla warfare. There’s no way to measure results and there are no stats. Companies typically go by their profit margins instead.
And there are plenty of ways to execute it successfully if you’re clever enough to recognize an opportunity. What better way to highlight some of the most clever marketing campaigns out there than by sharing a gallery of some of the best guerilla advertisements around?
Here are 35 of the best, but we’re sure there are even more out there that we just don’t know about… Yet.