The story about how how BTS members became trainees under Big Hit Entertainment is always interesting. But perhaps few people know about the hidden reason why the founder of Big Hit and who created BTS – Bang PDnim chose the members of BTS and formed the group. The answer can be talked – his far point of view to the future and he found the ability inside them.
In a new interview with TIME, Bang Si Hyuk shared his views on BTS’s successful process. He describes how BTS went from one member to seven and from a business person’s point of view. According to Bang PDnim’s share, BTS started with RM. He shared that: “One of our producers, Pdogg, brought RM’s demo tape to me and said, “This is what the young kids are into.” RM was 15 at the time. I signed him immediately”. He also added: “I had considered putting together a hiphop crew, not an idol group. But when I considered the business context, I thought a K-pop idol model made more sense.”
In the process of finding the last 7 members of BTS, many potential trainees who had the opportunity to become BTS left because they wanted to debut as hip-hop artists, not idols. However, rappers RM, Suga, and j-hope remained with the company: “Because many trainees wanted to pursue hip-hop and didn’t want to be in an idol band, they left. At that time RM, Suga, and j-hope stayed back, and they remain BTS’s musical pillars”
The group’s 4 vocal members Jin, Jimin, V, and Jungkook were later added to the group because of their “idol-like” visuals: “From there, through auditions we discovered and added members that had more of an idol-like looks to the group.”
The decision to make BTS more of an idol group than a hip-hop group came from a business need. According to Bang Si Hyuk, idol groups have higher sales, larger fanbases, and more options for them. This was completely in line with the practice of the K-pop music industry at the time: “At the time that I started my company, physical album sales were abruptly going down and digital sales were not coming up to compensate. But K-Pop idol groups had an advantage, in that they had many opportunities to diversify revenue streams and their fans were extremely pαssionate, allowing concerts to compensate for the dropped album sales.”
Bang Si Hyuk has also seen live performances and by extension, idol groups and BTS, are the way of the future. He said: “This was also a time when many around the world were saying the only replacement for the demolished musical industry is live performances. If a performance-based model were to be created in South ḳöŕệä, I thought, it would [still have to] be a K-pop idol group.”
In the end, Bang Si Hyuk’s vision and business savvy paid o! Not only did BTS boost the ḳöŕệän music industry, they also made K-Pop become a global music trend. And until now, BTS is more than an idol group!